Case Studies

Real engagements with real outcomes — revenue, margin, retention, and operational wins for service-based small and mid-sized businesses.

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Real engagements. Real outcomes.

Each one began with a leader who knew their business well — and a revenue system that hadn't caught up to their ambition. Here are six of the engagements we're most proud of.

20+ yrRevenue Ops experience
250+Businesses helped
3×Avg. topline lift
4.9/5Avg. client rating
Technology services / IT

From stagnant growth to 3× topline revenue in 3 years.

A founder-led tech services firm hadn't won a new client in nearly a decade. We implemented the Revenue Operations, Illuminated™ framework — built sales processes, realigned resources, and shipped a u…

3xTopline revenue
36moTo compound growth
Value-Added Reseller

An outstanding EBITA multiple on acquisition.

A regional VAR engaged us to prepare the business for sale. We restructured the revenue strategy, repositioned the offer mix, and built the operating cadence that buyers want to see — culminating in a…

Outstanding EBITA multiple
12moPrep timeline
Managed IT services

Reduced COGS by 66% after a sudden leadership transition.

Stepped in when the owner unexpectedly passed away — stabilized operations, rebuilt vendor structure, and reignited growth. 180 days later: a 10% topline lift, new clients, and a healthy quarterly bus…

66%COGS reduction
10%Topline lift
Commercial service & repair

1,805% ROI on email marketing, plus a market-leading offer.

Built differentiated managed-services plans and ran strategic digital campaigns to support an aggressive sales push. The trajectory says market leader within a few years — they're growing fast.…

1,805%Email marketing ROI
NewManaged services plans
HR consultancy

From 6% MRR to 25% MRR in 120 days.

HR Plus had built a great reputation — but inconsistent sales, sticker-shock pricing, and unclear workflows were holding them back. We re-engineered the sales process and pricing model. Cash flow stab…

25%MRR (was 6%)
83%Gross margin
Heavy equipment dealer

396% ROI on digital and email programs.

Across nearly 8 years working with the team at West Coast Equipment, we built a winning online strategy that integrated with in-house operations and boosted sales — culminating in a 396% ROI on digita…

396%ROI on digital + email
8yrEngagement length
"

We hired Krista because we were re-launching our family business under a new brand. She helped us create a go-to-market strategy that elevated our brand and helped us win business with Fortune 50 companies.

MH
Marcus Hill CEO · Fastcility

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